The blueprint of the local coffee shop continues to evolve as the broader coffee industry grows and consumer demands change. New flavors and combinations and roasting and brewing practices constantly appear in the market making local Phoenix foodservice establishments the perfect place to take a break and discover the next in-demand beverage.
With more opportunities to find the “perfect” coffee or espresso-based beverage in nearby cafés and retail locations, it is more important than ever to make sure your office coffee service (OCS) offers your employees what they want and can draw them to the break room. Michael Schaefer, global lead of food and beverage at Euromonitor International shared that “successful coffee players will combine discovery, experience, long-term purchasing and rapid product innovation, all across a wide range of distribution points.”
Encouraging Phoenix employees to stay on-site during the workday also creates multiple opportunities for spontaneous conversations between coworkers and increased creativity. Add in additional break room benefits such as delicious coffee and tea options as well healthy snacks and freshly made food, and you’re likely to find healthier and more productive employees.
To learn about what your employees want and how to introduce your employees to new choices consider hosting one of the following events with Southwest Vending:
- Not sure which new OCS options to include in your coffee service menu? Have a coffee taste-testing party, but don’t forget to include potential new tea options. Ask your employees to rank their preferences and use the results to determine one or more new selections to add to the menu.
- The same type of event would also work for healthy snacks. New and unknown tastes, especially when it comes to food, can be intimidating. Remove some of the pressure connected to purchasing an item and not knowing if it will taste good by hosting a “Try a Sample” gathering. Your employees might be surprised at how delicious healthy can taste.
- Survey your employees about the types of coffee condiments they enjoy with their coffee and tea. Adding a non-dairy milk or raw sugar option to the menu might be enough to attract those employees who usually go off-site to find a less traditional choice. Small changes can have a big impact.
Whether you’d like to add a new beverage or healthy snack to your current menu or update your entire vending services, Southwest Vending is here to help. We will work with you to create a customized solution that will meet both your and your Phoenix employees’ needs. For more information, please contact us at 623.780.3016.